Protech have added a new feature to our ProConnect CRM and web application to provide a leading membership organisation with additional analytics for their online events to support business and marketing decisions.

The membership organisation can now capture and analyse additional analytics including the type and location of events that individual members and organisations are signing up for on their corporate website. This information is then served up within ProConnect CRM so that the organisation can analyse their event delegate demographics. Following this breakdown, the organisation will refine their various segments  to ensure relevant content is being served up to individual and corporate members. This new feature has been achieved by enhancing the integration within ProConnect CRM and the clients corporate website.

Dan Jennings, Client Services Manager for Protech said “Communicating information that is relevant to individual members interests is vital in keeping member engagement levels high. These analytics will allow the membership organisation to target the right people for their up and coming virtual events.  As a result, more members will attend, and ultimately the organisation will provide enhanced value as part of their membership scheme”.

About Protech

Protech has been providing software for professional awarding and membership organisations for almost 25 years. Today, some of the country’s most respected organisations rely on the company’s About Protech:

ProConnect™ software to engage, communicate and transact with more than 2.5 million learners, members and customers.

The powerful CRM functionality at the heart of ProConnect effortlessly manages qualifications and membership while automating manual processes to minimise operating cost. It ships with a fully featured content management system, making it the perfect tool to construct websites and user portals. ProConnect can also manage events, host content, and operate job boards, forums and blogs. These features allow Protech’s clients to increase the acquisition and retention of members, maximise engagement and enhance member value through an enhanced user experience.

Protech’s aim is to help facilitate the sense of belonging between people and their organisations, enabling them to achieve more together.