MEMBERSHIP MANAGEMENT
MEMBERSHIP MANAGEMENT
Seamless and Personalised Membership Management
ProConnect can greatly simplify the challenge of membership management by automating many of the key processes through its specialist CRM. It provides our client’s members with a seamless and personalised online experience. Via the self-service tools that ProConnect offers, members can join, renew, pay subscriptions and manage their own contact and marketing preferences without any duplication of effort.
In addition, ProConnect also gives increased insight into individual members’ activities. It allows clients to analyse trends and ensure they are delivering the right products and services, while improving communication and building loyalty with their members.
Feature List
Organisations with membership management responsibilities will benefit from the following list of features. Each provides a tangible increase in efficiency and enhances the members’ engagement and experience.
Member Joining
Seamless self-service online member and customer joining
- Personalised member area with tailored content and information based on member interactions and preferences
- Automation of invoices and receipts capturing member bookings and upgrades through our fully integrated sales ledger
- Automated welcome correspondence and invoice payments
Member Renewing
- Rolling renewals at the push of a button for existing members and group management schemes
- Online self-service renewals
- Automated renewal letters, reminder communications and direct debit payments
- Bulk lapsing processing after a specific time frame stipulated by the organisation
Member & Contact Management
- Single view of contact information, preferences, interactions and purchase history to make informed decisions
- Management of individual and corporate member records
- Recording of all member and customer interactions with ability to assign tasks to a particular person or department
Member Communications & Marketing
- Option to segment data and create personalised marketing campaigns
- Possibility to convert contacts into paying members and cross-sell other products and services to existing members
- Tools to demonstrate the value members receive and promote the increase of membership grades
Member Analysis
- Customisable dashboards to provide a graphical overview of trends
- Collections of key information such as conversion rates and increase in membership numbers to allow informed strategic decision making
