New MemberWise blog post by ProTech COO, Jenny Parsons
Increasing member engagement is a continuing challenge for membership organisations and associations It was the number one goal in MemberWise’s 2016 Report and the number two goal, below increasing new member acquisition, in 2015 and 2014.
Interestingly increasing new member acquisition is the number two goal in this year’s Report as it was in 2016.
Happy customers = engaged customers
Perhaps this is because great member engagement and member acquisition are intrinsically linked. Happy members are engaged members. They spread the word around the benefits and value of their association to other professionals within their sphere, driving them to join.
To read the full MemberWise blog on how to increase member engagement click here