New MemberWise blog post by ProTech COO, Jenny Parsons

Do you think of ‘big’ data as only being important to those ‘big’ enterprises operating outside of the NFP sector and who are daily inundated with huge amounts of data?

If the answer is yes, you are missing a trick! If you are a NFP/Association that offers professional qualifications and continuous professional development (CPD) then you too can tap into the ‘big data’ concept to provide your time-poor learners and professionals with a customer experience, which not only meets but exceeds the expectations of even the most demanding amongst them.

The amount of data is not important

The thing about data is not whether it is ‘big’ or ‘small’. What is crucially important is what you do with it!

To find out how to harness your data and the benefits it can have on your NFP/Association click here