Social Networking
Our day to day lives have now changed forever with the advent of social networking platforms. This phenomenon cannot and should not be ignored as it offers a wealth of opportunity to support the strategy of any Not-for-Profit organisations. The four following reasons are sighted why this should not be ignored:
- Your members / supporters are already pooling on line
- Your members / supporters are more powerful than ever
- Word can be spread instantly via the net
- They can add capacity and relevancy to your organisation
- They can add valuable content
- Members / supporters want results
- Real time feedback
- Member / supporter to member / supporter
- Greater visibility and accountability
- Social media users are loyal users
- Helps make life easier
- Target niches within your organisation
- Constant communication loop