The National Association of Goldsmiths Selects ProTech
The National Association of Goldsmiths today announces a partnership with ProTech Computer Systems to enhance membership communications and customer service through the implementation of a new CRM, marketing, membership and education management system.
The National Association of Goldsmiths (N.A.G.) was established in 1894 to serve and support the Jewellery Industry of Great Britain and Ireland. The Association promotes high professional standards among its membership to inspire consumer confidence and to enhance the reputation of its members.
NAG’s aim was to uncover a CRM system that would fully meet the individual requirements of the organisation. To make the selection as exhaustive and precise as possible, Kingston Smith were engaged to run a full tender and selection process which resulted in the selection of ProTech Computer Systems and Pro-8.
Michael Hoare, Chief Executive of NAG, explained: “With ever increasing demands on our staff at NAG to better and more efficiently serve the needs of our members and students it was vital that we found a solution that could automate and streamline business process. As importantly, we needed a supplier who would be supportive and reactive to both our current needs and those that will surely present themselves in the future. In ProTech we have a found a partner that truly puts the needs of the customer first.”
He went on to say “Having now implemented the first stage of this project live we have gained considerable confidence in both ProTech and the Pro-8 CRM solution.”
Mark Trouth, Managing Director of ProTech, added: "From such an exhaustive selection process we are extremely pleased to have been selected to undertake this project. This again demonstrates that with the power and sophistication of Pro-8 coupled with our passion for customer service, we are rapidly becoming the organisation of choice for the 3rd Sector.”