Successful ProTech Seminar Helps NFP Professionals Increase Member Engagement and Transform Operational Efficiency

16 April 2017

Successful ProTech Seminar Helps NFP Professionals Look for New Ways to Engage with their Members and Transform the Operational Efficiency of their Organisation

"A useful and informative day that reflected my own past experience of searching for trade association tech solutions. If only I'd had the benefit of my newly acquired knowledge then!" Michael Hoare, Proprietor, Michael Hoare Consulting.

Held in early April in central London, ProTech’s Seminar was aimed at NFP professionals looking to implement a CRM solution for the first time, or those looking to upgrade a CRM system that is no longer fit for purpose.

 “The Agenda addressed two key challenges facing NFP professionals today: how to increase member engagement and transform operational efficiency,” said Jenny Parsons, ProTech’s COO. “We were delighted with the fantastic feedback we received.”

Allen Reid, Director of Client Projects for Hart Square – Independent CRM and Technology Consultants - talked attendees through the main reasons CRM/Digital projects fail and then covered the key questions they should ask when choosing a CRM supplier to help prevent the risk of failure.

The next two sessions covered: How to Meet the Demands of the Modern Learner through Digital Solutions.

John Fecci, Commercial Director of ProTech’s strategic partner eLearning Studios, focused on e-Learning using Virtual Reality and Augmented Reality.

Chloe Medonca, UK Marketing Manager for Questionmark, covered the key role Assessments, including quizzes, tests, exams, surveys and observational assessments, play in meeting today’s learners’ demands.

ProTech then presented sessions giving advice around:

  • How to Harness Data to Improve your Learners’ Experience
  • The Perfect Membership Scheme, what fits best with your NFP’s business strategy highlighting both established and emerging models – from MemberWise, the leading Membership and Association Professional Network.
  • Death by Spreadsheet – identifying how best to manage and administer simple and complex events.

"The seminar contained useful information/advice and practical take-aways for delegates." Richard Gott, Chair, MemberWise

For more information around ProTech events scheduled for 2017 please contact:



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