ProTech and Chartered Management Institute put Customers First
The Chartered Management Institute (CMI) today announces a partnership with ProTech Computer Systems to enhance membership communications and customer service through the implementation of a new CRM, marketing, membership and education management system.
CMI’s aim was to uncover a CRM system that went beyond the traditional, individual-focused, solution and offered analysis for single member, corporate and supplier contacts. The partnership, which will now lead to the creation of a full CRM programme supporting CMI’s corporate strategy, has been agreed following a rigorous evaluation of membership and CRM systems, through a series of competitive pitches and customer workshop assessments.
With the recent launch of a new member-driven web site, CMI was looking for a solution that enabled ‘real time’ collection and segmentation of data. The new system also had to cater for a variety of relationships, including individual students and employers, and allow for real time data interrogation.
Ruth Spellman, chief executive of CMI, says: “With more than 86,000 members, how CMI develops effective customer relationships is critical, especially if we are to maintain our current trend of membership growth. We wanted to find a solution that, in one go, provides appropriate levels of information and enables CMI to improve customer service levels. In ProTech we have a found a partner that truly puts the needs of the customer first.”
Mark Trouth, managing director of ProTech, comments: "We are delighted to have been chosen to supply our latest generation of the Pro-8 suite of applications to CMI. We have worked closely with CMI’s team to produce a detailed solution that will bring significant business improvements to their organisation. We see this as a clear indication of the real power and sophistication of this latest version of the Pro suite; Pro-8”.
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